The reason is the rise of smartphones and acceptance of technology by the society.
We all are looking for convenience in every aspect of our life. Be it getting groceries delivered at doorstep, ordering a cab to pick and drop you to your friend or may be booking an apartment for two in New York.
You figured it right we crave for such small things and we are even willing to pay for it. This is where the startups come into play, they identify a niche market and build a product. Perfect its’ all details and make sure that it is just the way you want it to be. They make you addicted to their products and very soon you realize that it wasn’t about you but there are hundreds and thousands of people like you who wanted that and this is how the startups build a company.
Whatsapp was just an app but they had so many users and a big giant named Facebook came and bought it for billions of dollars. Yes you read that right! Billions of dollars!
This is what the startup culture is famous for. They turn millionaires overnight and they can go bankrupt overnight as well. It’s the thrill of going in the unknown territories, venturing in to untapped markets and playing the cards.
Failing hundreds of time, losing their time, money and resources but still the passion to keep moving and the persistence is something which keeps the entrepreneurs going.
Even Uber has taken a leap of faith and announced that they are going to enter Pakistani market which is still at a very nascent stage in terms of boom of technology and acceptance and penetration of smartphones. Amazon is doing a marvelous job in India and Paypal still has said No to Pakistani entrepreneurs and so does Amazon. There is a huge potential and this is what local entrepreneurs are capitalizing at.
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