Social Media Marketing: Secret Weapon For Your Startup’s Success

The United States of America has become the global breeding ground for the startup ecosystem.

Do you know approx 50% of the unicorn companies (dominated by FinTech startups) are in the US alone?

Apparently, 69% of these startups actually commenced their operations as home businesses.
Why? Although they had the big idea to succeed, they lacked appropriate  funds & resources required to set up a commercial firm. 

Even so, the rate at which these businesses are flourishing is incredible. 

Now, this brings us to our question:

“What is the secret weapon of a startup’s success?”
From the title of this blogpost, the answer to this question is quite evident, i.e., “Social Media Marketing.” It is one of the cost-effective means of promoting your brand, interacting with the target audience, and generating convertible leads. 

Here’s how your startup can reap its benefits: 

Improve Your Social Media Profile
Social media holds power to attract and influence people. Here, how well your social media profile is built and what type of content you use for brand engagement plays a critical role. 

Your profile must captivate the audience as soon as they land on it and urge them to scroll through. The profile’s aesthetics or theme, brand message, and product or service USP must be emphasized through the network profile and content published.
Pro Tip: Do not focus on improving the brand profile on every social media platform. Instead, select one particular network, such as Instagram, and update it. 

Boost Your Post’s Reach
Statistics show that there are over 25 million “brand” accounts on Instagram, and roughly 80% of IG users follow at least one brand. To establish your startup’s identity on this platform, you’ll need to boost your post (and other content)’s reach. 

You can use in-build Instagram tools to boost a certain post, reel, or story of your brand. However, it may take some time to offer effective results. 
Or, you can try quick hacks such as trying Famoid for Instagram Likes and organic interactions. It can help increase the IG’s explore page visibility by 80% and make your brand popular. 

Engage With Your Audience 
The prime purpose of social media is to facilitate conversations. You can build a community of loyal customers and engage with them frequently. It will build brand trust and credibility. In addition, it will allow you to understand your target audience’s tastes and preferences and improve the operations of your business. 

Some of the ways to engage with your audience are:

  • Respond to comments and DM’s right away. 
  • Do not indulge in negative talks; instead, understand the consumer’s complaint and provide them with effective solutions. 
  • Host giveaways and contests more frequently and not merely during the festive season. 
  • Use social media features such as Live, Polls, Ask me anything, etc., to interact with your followers. 

To Sum It All Up
Customers who have excellent brand interactions are more likely to recommend it to their family and friends. This will help generate leads for your startup and help boost brand awareness. Eventually, all your efforts will help your business grow and thrive, even in the highly competitive industry.

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